App Title

There are two titles that you app needs to have, the title that will show up on the device and the title that shows up in the store. If you haven’t already come up with a title for the device then I suggest you look at this short post on the subject. The app title that shows up in the store is not as character limiting as the app title on your device. This extra space can be used to great effect because searches done in the store are primarily done on the title.

App Description

The description is your place to convince potential users to purchase your app. Although users tend to base their decision on the screenshots, the description helps fill in the blanks when a picture doesn’t tell the whole story.

An effective format for writing an app description is to start out with A brief description and benefits of your app. This is normally one or two two sentences. This should then be followed by any awards or recommendations from publications (don’t worry if you don’t have any of these just yet, they will come). Then you should list all the features of your. Lastly you should pick a few key features to explain in detail.

Screenshots

Probably one of the most important elements of an app store page are the screenshots. This is where your potential user gets to see what your app looks like.

When deciding on which screenshots to include and which to leave out, try to show your app in a working state. In other words, don’t show a screen with a list of items but the list is empty. Rather add some items to the list; and try to make them as close to real-life examples soothe the user can really get a feel for your app.

One thing I see all the time is a store page with a single screenshot and it is a screenshot of a logo or splash screen. What would incentivise a user to download this app, nothing, well at least nothing from the screenshot!

Video

Some app stores / market places allow you to upload a video of you app in action. It is highly recommended that you create and upload this video to the store. Even better than the screenshots, it shows off your app in a working state and allows you to convince the viewer why your app is so great.

Keywords

Some app stores index your store description whereas other stores require you to upload a list if keywords. Although this is a subject for a whole other blog post, let me give you an overview of how to come up a list of keywords for your store page.